Using a more documentary style, each film is meant to show off different aspects of Orthodontic Arts: introduce the doctors and office space, patient testimonies and experience, and Orthodontic Arts role in MidTown. Interviews would include Drs. Birdwell & Luttrell, key staff, and select patients. Supporting footage would include the office space, patient interaction, applicable events around the MidTown area, and footage of the Drs. outside the office in some aspect of their personal lives.