We have the option to do the same types of "show off the office" and "patient testimonial" videos Dr. Birdwell had at Orthodontic Associates several years ago, but there are other ways to accomplish the same goals. Please see the ideas listed below.
WELCOME TO THE OFFICE
Follow a spokesperson as he/she walks through the OrthoArts space and talks directly to the camera/audience about how great OA is, Dollar Shave Club style. The problem is, no one in the office knows who he/she is and who the spokesperson is talking to (camera/audience). Even though the spokesperson is fantastic, funny, and saying some great things, they're not supposed to be there and it's disrupting the work day. We start in the lobby, stop at the front desk, waiting room, main chairs while doc is working on a patient, etc. The final shot is the spokesperson being escorted out of the office while still saying nice things about OrthoArts.
We're able to show off the space, include OA team members, and make people laugh while covering the types of services offered and how the entire process is easy and enjoyable all before the spokesperson is escorted out.
"You've got other things to think about, let us worry about your smile."
Funny stories centered around characters with things other than their smile to worry about. You're never as smooth as you think you are, but at least you can have the confidence to smile and laugh at both yourself and the situation.
TEENS / YOUNG ADULTS
OPTION 1 - Young couple (late teens - early twenties) on a first date at a diner style restaurant. It’s going pretty well, but could be better. At least they’re not worried about their smile... They both like the person sitting across the table, but are both nervous and fidgeting. Each attempt at small talk ends up a train wreck. The awkward tension builds and builds until finally bursting after an embarrassing moment and they can't help but laugh. The laughter shows off their great smiles and we end with the tagline "You've got other things to think about. Let us worry about your smile."
password: Nora2016 (***scene example starts at 4:21 and ends around 6:06*** )
OPTION 2 - Young couple (late teens - early twenties) on their first date are walking and talking outside downtown after dinner. The date is going well, but could be better. At least they’re not worried about their smiles... They both like the other person, but each is nervous and fidgeting. They don't know each other well and not good at small talk. The awkward tension builds and builds until finally bursting after an embarrassing moment and they can't help but laugh. The laughter shows off their great smiles and we end with the tagline "You've got other things to think about. Let us worry about your smile."
(***scene example starts at 0:20 and ends around 1:52*** )
YOUNG PROFESSIONAL ADULT
A 30-something professional is in the bathroom anxiously prepping for a big presentation. He/She’s got their briefcase, notes, and is rehearsing key messages in front of the mirror. All of a sudden a toilet in the background flushes and… Oh no… He/She forgot to check under the stalls. Out steps his/her boss’s boss / client. Our young hero is mortified and standing frozen in front of the mirror. The executive walks up (knowing the the hero is embarrassed), washes their hands, and makes the perfect tension breaking quip in the mirror to the young professional. The tension is broken and we focus on the hero to see his/her great smile and the tagline "You've got other things to think about. Let us worry about your smile."